Manufacturing News

Tru-Test named New Zealand’s best international business

New Zealand Agri-tech company Tru-Test won the award the Judges’ Supreme Award for International Business at the New Zealand International Business Awards last night.

As the New Zealand Herald reports, the Auckland-based company manufactures electric fence systems, livestock scales, electronic identification products and milk metering equipment and exports them to about 100 countries.

The awards are organised by New Zealand Trade and Enterprise (NZTE). Commenting on Tru-Test’s award, Peter Chrisp, NZTE chief executive said that the company had strong relationships with its partners and a well-thought-out market entry strategy.

He added that Tru-Test was constantly striving for growth and innovation and invested significantly in research and development.

Tru-Test managing director Greg Muir said in a statement that the award shows that New Zealand can be a better place for manufacturing than China.

He pointed to several advantages associated with the company doing most of its manufacturing in New Zealand.

These include simpler distribution logistics given the company’s multiple product lines and 100 plus export destinations; the ability to do short product runs; and the opportunities for contract manufacturing for other organisations in New Zealand.

In addition, he pointed to the ability to produce exact amounts of product required by the market at any time, minimising inventory over-runs (or shortages) and enhanced quality control through having centralised operations.

“When we decided to continue to manufacture in New Zealand we knew it meant competing on the international manufacturing stage,” Muir said.

“The only way to do this was with an absolute commitment to adopting new ideas, maximising efficiency and minimising waste.”

Image: The New Zealand Herald

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