A recent survey has found that 80 per cent of Australian Made logo users believe the iconic green and gold kangaroo positively influences consumers’ purchasing decisions.
Conducted by the Australian Made Campaign (AMCL), the survey found that 89 per cent of its licensees believe the Australian Made logo helps to differentiate their products from competitors, with 55 per cent noting use of the logo has a measurable impact on the sales and recognition of their brand.
Australian Made chief executive Ben Lazzaro said the strength of the Australian Made logo has long been undeniable, with Roy Morgan Research regularly showing trust and recognition rates among Australians of 93 per cent and 99 per cent, respectively.
“The results from our recent licensee survey show users of the Australian Made logo are continuing to feel its strength in the marketplace. The logo works hard for those who carry it,” said Lazzaro.
“Instantly recognisable, it is a powerful sales and marketing tool, and it is fantastic to see our licensees reap the benefits of its use.”
In the survey, 77 per cent of licensees expressed they find the Australian Made logo effective in promoting their products as locally made.
Users stated that they believe the logo instils confidence in consumers, serving as a trusted third-party accreditation that is recognised by both businesses and consumers.
Notably, three in four licensees would recommend the Australian Made logo to other businesses.
“Aussie manufacturers have always been the best advocate for the Australian Made logo. It’s recognised, it’s trusted, and it works,” said Lazzaro.
“Australia has a reputation for producing high-quality, premium products due to our high manufacturing and safety standards. The logo provides shoppers with certainty when purchasing and helps brands highlight their Aussie credentials.
“We know consumers want to support and buy Aussie, and the best way to do that is to look for the Australian Made logo.”
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