Has manufacturing become uncool?

Are young workers entering the workforce looking at Australia's manufacturing sector and seeing a 'dirty', outdated industry that isn't worth getting in to? Siemens chief Albert Goller seems to think so. So what gives? When did manufacturing become so uncool?
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Conference to address skills shortage set to hit manufacturers

QMI Solutions has revealed South-East Queensland could be facing critical skills shortages in less than four years, predicting a shortfall of more than 40,000 jobs – a key issue, which it will address at its upcoming 2011 Manufacturing Skills Conference on June 9, in Brisbane. The shortfall will be exacerbated by the estimated $23bn worth of infrastructure projects taking place across the region, according to the Conference organisers and industry body.
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