Marketing can be thought of as an optional extra for manufacturers, but by having an ongoing relationship with customers, innovative manufacturers are finding new ways to add value. Connor Pearce reports. “We had a desire to improve a number of different things in the marketing area, such as our website, the literature that we were … Continue reading Making a lasting connection
The potential for the automotive industry in Australia to rebound, or at least regrow, is the subject of research led by Francis Farrelly, professor of marketing at the RMIT College of Business. Farrelly will study the marketing, design, and innovation capabilities of Australian organisations operating in the automotive sector. Farrelly has so far seen a … Continue reading Research maps out Australia’s automotive ascent
Coca Cola Amatil shareholders have heard the company’s new Coke Life product has been well received though price wars are hurting profitability.
Peter Trotter, General Manager of Marketing at Dematic, passed away recently after a short illness.
Australian Made, the not-for-profit campaign to publicise products’ Australian origin, has been launched in South Australia.
Wade Business Media’s Jamie Wade explains how small machinery companies can successfully market themselves.