Marketing can be thought of as an optional extra for manufacturers, but by having an ongoing relationship with customers, innovative manufacturers are finding new ways to add value. Connor
Read More
Research maps out Australia’s automotive ascent
The potential for the automotive industry in Australia to rebound, or at least regrow, is the subject of research led by Francis Farrelly, professor of marketing at the RMIT College of Business.
Farrelly
Read More
Read More
Price environment difficult but new product uptake promising: Coke boss
Coca Cola Amatil shareholders have heard the company’s new Coke Life product has been well received though price wars are hurting profitability.
Read More
Read More
Industry mourns the death of Dematic’s Peter Trotter
Peter Trotter, General Manager of Marketing at Dematic, passed away recently after a short illness.
Read More
Read More
Australian Made Campaign and Business SA team up
Australian Made, the not-for-profit campaign to publicise products’ Australian origin, has been launched in South Australia.
Read More
Read More
Marketing to mining with no ideas, no plan and no budget
Wade Business Media's Jamie Wade explains how small machinery companies can successfully market themselves.
Read More
Read More