Australian manufacturer and supplier of industrial packaging and consumables, Signet, this week launched its 2011 strategic expansion plans starting with the announcement of a significant partnership with the popular AFL Victorian based Richmond Football Club (Richmond FC).
The three year agreement is said to be the largest sports marketing investment in Signet’s history and is a crucial element to the brand’s 2011 campaign, with key Richmond players featuring on the front of Signet’s bi-annual ‘Your Buyer’s Guide’ as a sign of Signet’s commitment to their ongoing relationship with the club.
Given the success of the company’s sporting partnerships in recent years, with Signet also sponsoring NRL team the North Queensland Cowboys, Signet’s Chief Executive Officer Mark Brennan believes that these agreements are a major part of the company’s growth strategy and will continue to be for the coming years.
“We have been operating in the Victorian marketplace for over 30 years and now, as we kick off our 2011 expansion, we are ready to establish ourselves as a key supplier to the Australian manufacturing industry,” said Brennan.
“Our new Knoxfield facility in Melbourne along with our exciting new partnership with Richmond Footy Club seeks to capitalise on the club’s great reputation in Victoria, Western Australia and the Northern Territory.”
According to Brennan, the sponsorship is pivotal to the further expansion of their operations which distributes market leading products including stretch film, packaging tape, cartons and strapping.
It will also pave the way for Signet to provide better local sales support, increased production capacity and more efficient distribution networks within this key market.
“This new partnership will allow us to strengthen our ties with our clients through being able to give them exclusive access to this great club,” said Brennan.
“Richmond has one of the strongest membership bases in the AFL with over 42,000 members and there will no doubt be some big fans amongst our clients and we will be providing as much access to the club and footy games as we can throughout the next three years.”