A new partnership between the Australian Made Campaign and Master Builders Australia aims to boost exports and the use of locally made products by the building and construction sectors.
The initiative will encourage building and construction firms to source Australian-made goods and assist local businesses in marketing their products and services to export markets.
Australian Made Campaign Chief Executive, Ian Harrison, said Australian-made often translated to better quality and durability.
“Australia’s extremely stringent quality and safety manufacturing standards have helped establish our reputation for well-made products, that last,” said Harrison.
Recently released Roy Morgan research found 75 per cent of Australians prefer Australian-made building and construction goods, making local content an important selling factor for businesses.
“Manufacturers and developers promoting goods as genuinely Australian should leverage country-of-origin branding whenever possible,” said Harrison.
“Research shows the Australian Made logo is recognised by 99 per cent of Australians, and has been found to increase sales in export markets as well, so it should form an important part of any marketing strategy. As a registered certification trademark it defends the authenticity of Australian goods.”
Master Builders Australia Chief Executive, Denita Wawn, said the organisation was proud to be working with the Australian Made Campaign.
“Formalising the longstanding relationship between Master Builders Australia and the Australian Made Campaign demonstrates our commitment to local industry. This initiative will greatly benefit Australian manufacturers and the broader building and construction industries,” said Wawn.
The Australian Made logo will be central to the branding of Master Builders Australia trade missions and exhibitions to be carried out in 2017/18.
“This year’s trade missions and exhibitions will benefit greatly from the powerful message the Australian Made logo conveys,” said Wawn.
Master Builders Australia has opened its Export Diagnostic Program to businesses keen to participate in the export promotions. The Program assists companies in determining whether they have the right tools in place to be successful overseas, and aids in the development of export strategies.
“Leveraging Australia’s excellent reputation via events like these can help grow market share abroad, making businesses far more import-resistant,” said Wawn.