Manufacturing News

Pacific Brands closure slammed: Australian Made

Ian Harrison, Chief Executive of the Australian Made, Australian Grown Campaign says the decision by Pacific Brands to cease the majority of its Australian manufacturing business is very disappointing for Australian consumers, and the 1850 workers who will lose their jobs.

“The Australian Made, Australian Grown Campaign has worked with units within the Pacific Brands group over a number of years and the use of the famous Australian Made logo was recently expanded to include a wider range of goods in the Bonds range.”

“But it seems that the good efforts at that level have been washed over by a corporate decision driven by textbook theory,” said Harrison.

“The company says that this is a strategic decision. There is no doubt the financial crisis is putting many businesses under increased pressure, but Australian consumers are increasingly concerned about where there goods are made or grown.”

“It is no coincidence that the number of businesses using the AMAG logo is increasing rapidly — promoting locally produced goods as Australian makes sense, because consumers are looking for these goods. It is a real shame that Pacific Brands has ignored this for its clothing operations,” said Harrison.

According to figures released by Industry Capability Network, every one million dollar invested in the Australian manufacturing sector creates 12 full time jobs and $1.26m of benefits to the Australian economy.

Harrison said a strong manufacturing base in Australia is also essential to underpin our export efforts.

“The Australian Made, Australian Grown logo was designed in 1986 and can now be found on more than 10,000 products sold here and around the world. The logo is recognised by 98% of Australian consumers,” he said.

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