WEG Australia enters into a strategic alliance with Direct Automation

“The alliance with WEG, will enable Direct Automation to offer a complete switchgear range to our industrial controls business,” said Katie Davies, Direct Automation’s Director.

"Building on Direct Automation market experience, highly ef- ficient business model, and WEG’s fast growing product portfolio, the partnership will pro- vide easier and quicker access to WEG products and services, meeting the high demands of the industry,” said Leandro Mattedi, WEG’s National Product Manager for Automation.

The two companies will jointly market new products and pre-packaged solutions that can substantially impact efficiency and productivity for OEM’s and switchboard manufactures. This is envisioned to reduce the cost of motor control products and faster delivery to our customers.

The partnership will enable the traditional resources of WEG Australia and the logistics of Direct Automation to focus on increasing our activity in the sales and support of the full range Industrial switchgear and motor control products for industrial controls market.