WA Labor wants global brand to promote state

The Western Australian Labor opposition has said it will push for a global brand under which the state would be promoted.

AAP reports that WA opposition leader Mark McGowan said a consistent brand was needed to promote WA as a “clean, green” state with “quality industries”.

“We need to do more to make sure that we create jobs in a wider range of industries — manufacturing, hospitality, education exports, tourism, as well as mining,” McGowan told The West Australian.

“WA needs to have a global brand by which we sell (our industries) so that people around the world and around Australia understand that if it’s got the WA brand on it, it’s quality. It’s something you want to be a part of.”

He cited the “WA Birthmark” campaign of the 1970s, with the Birthmark still used to promote the citrus industry.

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