Teardown analysis reveals cost of material, manufacture of new Google Pixel

Image: IHS

Google’s Pixel phone costs a total of $US 285.75 to make, according to a preliminary analysis by IHS Markit.

The new Pixel phone (the 5.5-inch, 32 GB version) includes $US 278 worth of materials. There is an estimated cost of $US 7.75 to manufacture the new phone.

The unsubsidised price of the 5.5 inch Pixel is $US 769. The cost-to-sale price ratio was similar to that of high-end phone rivals, such as the iPhone 7 Plus and Samsung Galaxy S7 Edge, according to IHS’s analysis.

Reasons for this included a similar supplier base and similar specs for the phones, explained Andrew Rassweiler, senior director of cost benchmarking services at the firm, in a statement.

“The Pixel clearly targets the same top-end flagship space occupied by the Apple iPhone and top-end Samsung Galaxy lines, with retail pricing points that directly compete with these products,” he added.

The Pixel and Pixel XL smartphones were announced early last month.