Start-up car maker Tomcar says government support lacking

The co-founder of all-terrain vehicle company Tomcar, which has sold all 100 of its first run of vehicles, has said that the start-up felt an absence of government support due to its unconventional business model.

Tomcar began seven years ago, when the Brim family, who moved from London, obtained the rights to adopt, built and sell a local version of an Israeli military vehicle.

“We saw huge potential for it in Australia and the more people we showed the car, the more applications it had,” Michael Brim, who along with brother David and father Joe, co-founded the company.

The vehicle, which is aimed at markets including agriculture, mining, tourism and defence, has sold its first allocated run of vehicles, according to Startup Smart, which conducted an interview with the Brims.

The company is run from three laptop computers, and outsources the building of its vehicles to MtM Automotive Components.

The Brims have said that not manufacturing in-house, even while the cars are being built in Australia, has meant a lack of government assistance.

“We hear all about the death of the car industry in Australia. We’re starting one,” Michael Brim told Startup Smart. “We’ve approached the government for funding a few times but we’ve had no luck.”

“Because we don’t make anything hands-on ourselves, we’re not a car company in the government’s eyes.”

Brim said that the company’s outsourcing to MtM allowed it to be nimble and responsive and able to focus on what it does best.

“We’re a strong, profitable business, so we don’t need any government money, but it would speed up our roll out and success, which will flow to other car part manufacturers we work with,” he said.



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