Product: SmartRider ‘Escape’ Breakaway Stirrups
MANUFACTURED from marine grade steel, the SmartRider ‘Escape’ Stirrup is a two-part stirrup that disengages an inner bar when a rider falls, setting the rider free when in a position of danger.
It is proudly a local invention: designed and developed in Australia. The company’s design incorporates UV protection and can be produced in a vast array of colours. It also has the added provision of being able to be titled to a 180° angle allowing the system to double as a ladder, ideal for less mobile riders.
It was always anticipated that export would be the mainstay of SmartRiders business, as there are enormous untapped markets within the equine industry. SmartRider monitors the equine industry via web, industry seminars, industry journals, membership of associations.
SmartRider utilises innovative approaches to marketing activities including: video conferencing, Skype, email, voice and video emails, web communications for remote access and web streaming to communicate with clients.
The company has also invested in a user friendly, entertaining, informative website which is available to Broadband and Dial access. The company also uses professional marketing services to develop brand strategies, including logos, business cards, themes and marketing campaigns.
SmartRider exports to numerous European countries including Austria, Belgium, Germany, Sweden, United Kingdom, as well as Korea and New Zealand.
With its products used by the Royal Canadian, New York, Czech, NSW, Victorian and QLD Mounted Police, the company is currently developing a ‘Performance’ Breakaway Stirrup, aimed at the racing industry.