Siemens launches ‘game-changing’ master distributor for automation in Australia

Siemens has launched a new master distributor of industrial low voltage electrical and automation products in Australia, which has been billed a “game changer” for the Australian market.

APS Industrial will be led by former Rockwell Automation Australia and New Zealand managing director, David Hegarty, and former CEO of NHP, Lloyd Thomas.

With Thomas will be chairman, Hegarty will be the APS Industrial managing director and CEO, leading the national team.

Jeff Connolly, CEO of Siemens Australia, said that APS Industrial is a “major move” and indicates Siemens’ commitment to long-term growth in the region.

“We’ve listened to customers and want to give them ‘real choice’ that delivers the best products, combined with the best customer experience,” Connolly said. “We see APS Industrial as an extension of the Siemens’ family and the credentials of the Board and senior management team speak for themselves.”

APS Industrial has acquired Ramelec and HiTech, two Australian distributors and will be headquartered in Melbourne.

Working closely with Siemens, the independent company will commence with the current staff of the acquired companies, in addition to  new hires across leadership and other customer-focused positions.


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“The setup of a master distributor ensures we can respond to and manage customer demand quicker than ever, especially in current fast paced market conditions,” Connolly continued.

“Customers will soon have access to the broadest portfolio in the industry for all their industrial electrical and automation requirements.”

In addition to Hegarty and Thomas the APS Group Board will include Bryan Haynes, former director of Finance and Operations at NHP, and Brian Watson AO, former chairman of J P Morgan Australia, founding director of the Australian Future Fund and a former Board Member of CSIRO.

“In today’s dynamic market, customers want the best – they require quick and efficient service at the most competitive pricing. APS Industrial is investing to provide an extensive range of connected products with the best local technical and stock support,” Hegarty said.

“We are forming a strong and dynamic team who bring a wealth of industry knowledge and experience to the table – all highly focused on providing a great customer experience.

 “We are excited about the opportunity to start offering this range to the market and establish ourselves as a company known for its customer centric and ‘easy to do business with’ attitude and approach. In addition to the Siemens range, APS Industrial will provide complimentary products from other high quality global technology leaders.”