Say cheese: WCB and Kraft Foods announce partnership

Warrnambool Cheese and Butter Factory Company (WCB) and Kraft Foods Australia have announced they've partnered up in a long-term supply agreement, which will see Kraft Foods produce specially formulated cream cheese under WCB’s Sungold brand.

Warrnambool Cheese and Butter Factory Company  (WCB) and Kraft Foods Australia have announced they've partnered up in a long-term supply agreement, which will see Kraft Foods produce specially formulated cream cheese under WCB’s Sungold brand.

The product will be exported to WCB customers in Japan, China, Singapore, Malaysia and the Middle East.

Effective from the second quarter of 2013 the agreement will provide a staged increase of up to 5,000 metric tonnes of product per annum for WCB exclusively.

The cream cheese agreement follows the recent announcement of a further collaboration with Kraft Foods, with WCB developing low fat cheese for Kraft Foods, marketed under the Livefree brand. The cheese contains 80 percent  less fat and half the energy of regular tasty cheese.

Kraft Foods’ managing director of Foods,Darren O’Brien, said that collaboration was proving to be a key ingredient for business success. “Together, Kraft Foods and WCB have combined their expertise and resources to deliver two new exciting innovations," he said.

Australian food companies are strong in food innovation and our products are trusted around the world, so it’s great that we’re making the most of our local manufacturing capabilities, supporting our farmers by sourcing locally and capitalising on this brilliant export opportunity.”

WCB CEO and managing director, David Lord, said “It's an exciting time for WCB, with the cream cheese and low fat cheese agreements building on an already strong relationship with Kraft Foods.

"Both agreements are consistent with WCB’s strategy to build a portfolio of higher margin products and deliver more customer specific applications.”