Prime Creative Media is excited to announce that it has acquired Mohi Media, the Sydney-based publishers of Australian Bulk Handling Review and Rail Express.
The acquisition of Mohi Media and its assets will cement Prime Creative Media’s position as the largest independently owned B2B multi-platform publisher in Australia. Since its inception with a single printed title in 2003, Prime Creative Media publishes business magazines across Australia’s critical industrial sectors including: road transport, manufacturing, logistics, engineering, mining and resources, infrastructure, waste management, and education.
The full acquisition of Mohi Media will come into play as of 2 July, adding the new mastheads, as well as their accompanying newsletters, directories and awards programs, to the multiple media platforms available at Prime Creative Media. The team will join Prime Creative Media’s Sydney office, which was opened in 2015.
“Australian Bulk Handling Review and Rail Express are highly regarded publications in their industries,” says John Murphy, Prime Creative Media’s Managing Director about the decision to make the acquisition. “They are titles that will not only compliment our current offering to the manufacturing, transportation, and logistics sectors, but also reflect Prime Creative Media’s brand promise of giving our clients the best exposure to key decision makers. They come to us with a strong, engaged readership and qualified databases. We look forward to continuing to grow the key relationships within the industries these products serve.”
Murphy says he was excited to acquire titles that are clearly aligned with Prime Creative Media’s current portfolio offering multiple platforms of print, digital and experiential touch points, as well as strong links to industry associations. He is equally excited about welcoming some very talented people to the company. He credits Michael Mohi and his team for doing an incredible job of rebuilding these print and digital products.
“I couldn’t be happier with the new home for these titles. Prime Creative Media and Mohi Media share similar values and ways of doing business, with a focus on growing individuals, organisations, and industries,” says Mohi.
Murphy and Mohi have begun working together on a smooth handover process for the business, and expect minimal disruption to readers and commercial partners.