Positive reinforcement to boost manufacturers confidence

Negative press comments on Australia’s manufacturing industry have been affecting the confidence levels amongst Australian manufacturers.

In an effort to foster more confidence in the sector, an online representative for the Australian manufacturing industry has called for the national media to place more positive news in prominence, rather than focusing solely on bad news, reports the Business Review Australia.

Australia’s manufacturers are among the best in the world at producing high precision, high quality parts and products, goods which benefit a wide range of industries and individual businesses; though the products aren’t the cheapest, reports the Manufacture Link.

Manufacture Link stated that contrary to continual media bashing, Australia’s manufacturing sector has not gone under because it has tried to compete in the uncompetitive field of cheap, mass produced at the lowest price, products with dubious quality.

Articles focused on job losses and the alleged death of the domestic manufacturing has created a culture of negativity, the effects of which are substantial.

Negativity breeds negativity which clouds judgement, impairs decision making and encourages a negative outlook.

The lack of confidence has been impacting manufacturer’s willingness to innovate and invest in new manufacturing technology which has dire consequences for the future.

The Australian manufacturing sector is suffering from a skills shortage which is hampering growth.
A lack of confidence in the sector and continual negative press means that much needed new skilled people are not being attracted to the sector.

Due to the lack of confidence many businesses are embracing the four wall syndrome, which is an inability to get out of the factory and speak to people, be visible, network and undertake basic marketing activities.

Manufacturer’s Link believes that “there is always going to be a place for high end, high quality precision engineering in (Australia) with many manufacturing businesses undertaking work that could not be outsourced to cheaper countries because of delivery lead times, degree of precision and importantly, quality.”