Brands has confirmed that it is in talks involving the sale of its Brand
As AAP notes, Brand Collective includes products such as Hush Puppies and Volley
footwear brands, as well as the licenses for clothing labels Superdry and
to The AFR, the deal to sell Brand Collective is being advised by Macquarie
Capital, and would see the division split up and sold to multiple buyers.
Pacific Brands announced in August that it would sell its workwear division, including King Gee and Hard Yakka, to Wesfarmers for
BC would see Pacific focus on Bonds and Sheridan brands, which make up more
than nine tenths of revenue, and follows last month’s comments by chairman
Peter Bush that the company would continue to rationalise its business.