No Australian International Motor Show as auto industry tightens belt

The Australian International Motor Show, scheduled to be held in Melbourne in June, has been cancelled, with a lack of sponsorship support from car makers blamed.

News Limited reports that attendance – which has been an amalgamation of the Sydney and Melbourne shows since 2009 and alternates between the two cities – for the event has been in decline.

“We have made the decision to not proceed with this year’s Show based on a consensus view of the Automotive Industry to focus limited marketing budgets in 2013 on firm specific activities rather than an industry based Motor Show," the event’s director, Russ Tyree, said in a statement released yesterday.

Melbourne motor show attendance numbers:

·         Peak: 257,000 (2004)

·         2008: 240,000 (last time Sydney and Melbourne shows are held the same year)

·         2009: 193,755

·         2010: (no event, joint venture with Sydney)

·         2011: 160,000

·         2012: (no event, joint venture with Sydney)


Sydney motor show attendance numbers:

·         Peak: 320,000 (2001)

·         2008: 137,000 (the last time Sydney and Melbourne shows were held the same year)

·         2009: (no event, joint venture with Melbourne)

·         2010: 124,000

·         2011: (no event, joint venture with Melbourne)

·         2012: 135,050

(Source: News Limited Network)

The ABC reports that a decision on whether or not to go ahead with the 2014 show in Sydney hasn’t yet been made.

“The Joint Venture expects there will be a pause in Motor Show activity as they explore options for future,” explained the AIMS on its website.

Major sponsors such as the Volkswagen Group has pulled out of the event, and Hyundai’s support is not certain. Fewer than 20 brands had agreed to support the event.

The Motor Report states that a number of notably absent sponsors from last year’s event included “BMW and Audi, along with Ferrari, Rolls-Royce, Maserati, Chrysler, Jeep and MINI.”

"The show has never been involved in funding from governments but, in future, all opportunities will be investigated,” Tyrie told News Limited.

 “Our research shows the last Melbourne show generated in excess of $20 million in benefits to the state of Victoria."

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