Reed Exhibitions, the Advanced Manufacturing Technology Institute Limited (AMTIL) and Exhibition Management have announced that in 2011, National Manufacturing Week (NMW) and Austech will line up alongside the triennial Ausplas international plastics industry exhibition.
NMW showcases all major aspects of the manufacturing sector across ten specialist “Product Zones”, and is a unique and invaluable opportunity to view, assess and buy from Australia’s most comprehensive range of the latest manufacturing products and services in one location.
Co-located with NMW, Austech is Australia’s premier advanced manufacturing and machine tool exhibition. It is the only show specifically targeted at the metalworking, machine tool and ancillary market held in Australia annually.
Ausplas is Australia’s national exhibition for the plastics processing industry. It is held only every three years with exhibitors from Australia, Europe and Asia, engaged in the supply of plastics processing and ancillary equipment, raw materials and additives, new processing technologies, recycling and new areas of applications for plastics.
Reed Exhibitions describes the combined event as ‘greater than the sum of its parts’ in terms of delivering value to national and international exhibitors and visitors from all sectors of the manufacturing industry.
John Gorton, Group Exhibition Director at Reed Exhibitions, says that genesis of the co-location was the synergies between NMW – co-located with AMTIL’s Austech for the last ten years – and Ausplas, all of which were scheduled to occur in Melbourne in 2011.
It was a logical step, says Gorton, to join forces to create one event that delivers, more than ever, on NMW’s promise of strengthening Australian manufacturing through technology, innovation and access to customers.
Shane Infanti, CEO at AMTIL, adds that, “NMW and Austech joining forces with Ausplas in 2011 will make the already-combined NMW / Austech Australia’s largest and most comprehensive industry exhibition by a long stretch. It takes us to the next level of providing opportunities for participants from Australia and overseas.”
John Kelly, Executive Director at Exhibition Management, commented that, “There is significant cross-over between visitor target groups for each event. This makes a combined exhibition a compelling proposition for potential visitors who, previously, had to make two separate trips or (particularly in the case of interstate or overseas visitors) to choose which event to attend.”
The result is that organisers expect the combined NMW / Austech / Ausplas 2011 will help increase visitor quantity, as well as persuading a greater percentage of time-poor senior managers to attend.
“A stronger visitor base generally translates to an increase in ROI for exhibitors, through expanded sales leads. Furthermore, those exhibitors who would have traditionally participated in Ausplas as well as NMW / Austech will get the added benefit of rationalising their marketing efforts,” Gorton said.
Reed Exhibitions and its co-organisers have booked the entire Melbourne Convention and Exhibition Centre (MCEC) for the event, from 24-27 May 2011.
Space sales will commence on-site at this year’s New South Wales edition of NMW / Austech 2010, from 11-14 May 2010 at its new home at Sydney Showground, Sydney Olympic Park.
Demand for the available space is expected to be stronger than supply – which means exhibitors should move early to secure their preferred stand option.
“NMW and Austech occupied 80 percent of the MCEC in 2009, in the middle of the economic downturn. In the same year, Ausplas occupied the equivalent of a third of the same space. Even taking some overlap into account, we foresee that the combined effects of a strengthened visitor base, and a more compelling exhibition offering will make NMW / Austech / Ausplas 2011 the place for manufacturing suppliers to exhibit their capabilities next year.
“I would encourage companies considering participation at NMW / Austech / Ausplas 2011 to secure their space as soon as possible. We can promise you that it will be a vibrant and exciting event,” Gorton concluded.