The new Yale.com global website has been launched, after over a year in development.
“This project took so long because we wanted to ensure it met the needs of every Yale operation around the world, especially with regards to the specific and unique product offerings in each country,” said NACCO Materials Handling Group’s Asia Pacific marketing manager Haley Daw.
NACCO Material Handling Group has owned Yale since 1985.
“This new website is just the start of numerous marketing activities that we will introduce over the next year to ensure prospective customers and current Yale users have all critical information they need on Yale product and support at their fingertips,” said Daw.
The mobile-friendly website features case studies from forklift users, with video testimonials in some cases, as well as the option of video testimonials in some cases.