Making editorial in magazines work

EDITORIAL in trade publications can be priceless for both the reader and writer, says a former editor who has just launched media release service, WriteRelease.

EDITORIAL in trade publications can be priceless for both the reader and writer, says a former editor who has just launched media release service, WriteRelease.

“The secret is to remember who you’re writing for and then offer some really useful information,” said director, Wendy Cramer.

“As an editor, I was always looking for more material to include in our magazines but found that while many businesses understood the value of editorial exposure, they simply didn’t have the resources to write articles.

“That’s why we’ve launched WriteRelease — an affordable online service where professional journalists write and send your news releases for you — so getting your announcements into the news becomes a five-minute job,” said Cramer.

The news release writing and distribution service specialises in business-to-business and trade media.

If you are interesting in finding out more about WriteRelease contact:

Wendy Cramer:

Phone: 1300 766 030

Web: www.writerelease.com.au