Maersk Line is planning an expansion into the Australian logistics market to counter low freight rates.
The AFR has reported that the shipping line will also be adding other services to its port calls as part of a new model under its parent company, the Copenhagen-listed conglomerate AP Moller-Maersk.
“We’ve got a vision to be the global integrator of container logistics,” Gerard Morrison, managing director of Maersk’s Oceania business, told the AFR.
“Shipping and logistics can be quite fragmented – multiple parties, multiple documents, multiple invoices – but we’re hoping to find ways to simplify that.”
Last September, AP Moller-Maersk, which had previously operated several different businesses including a container manufacturer, said it would split into two groups.
In light of this change, CEO Soren Skou has ordered a strategic review including its operations in Australia, where Maersk is considering how the shipping line and the freight forwarding group Damco can work closer.
To keep costs low for customers, the AFR report has said that Maersk is trying to transform an “antiquated industry” by “investing in technology”, having already announced a partnership with Chinese e-commerce group Alibaba.
It is also reported that the group is collaborating with IBM “to digitalise the paperwork associated with shipping contracts”, which would potentially reduce costs and enable goods to be processed faster by regulatory bodies.
Digital chips were also used inside refrigerated shipping containers last year allowing customers to monitor the temperature of the containers via satellite.