Jaguar Land Rover to open Chinese plant

Jaguar Land Rover has announced plans to build a new manufacturing plant in China under a partnership with local company Chery Automobile.

The plant will be built near Shanghai by 2014 and will form part of a $1.7 billion investment by the companies that will also include an engine factory and research centre, according to Car Advice.

The new joint-venture company, Cery Jaguar Land Rover, will partner to build specialised cars for the Chinese market.

The company will join rivals such as Volkswagen, Audi, and BMW, who already manufacture vehicles in China.

According to Car Sales the companies have partnered with local businesses to help avoid China’s 25 per cent import tax.

“The joint venture will blend together the heritage and experience of luxury premium vehicle manufacturer Jaguar Land Rover with the intricate knowledge and understanding of Chinese customers evident at Chery,” JLR said in a statement.

Last year JLR’s sales grew by 60 per cent in China, and the first ten months of 2012 have seen the company’s chinese sales grow by a further 80 per cent.

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