General Motors has said it will keep the Commodore nameplate
after Holden ceases manufacturing in Australia in 2017.
Holden announced in late 2013 that it close its factories by 2018 and become an import-only business. The Commodore is its most popular car,
and has been made in Australia since being introduced in 1978.
News Corp reports that 110 Commodore owners and non-owners
were surveyed over 17 market research sessions by Holden, with 70 per cent in
favour of retaining the car.
“Commodore is very much embedded into Holden, it’s part of
the Holden history, it’s part of what Australian customers want to have and we
listened to our customers,” said Stefan Jacoby, GM’s head of international
Car Advice reports that it’s believed that the imports that
will wear the Commodore badge will be made in Europe.
Despite the decision to keep the Commodore, it’s believed the
new cars will be front-wheel drive, unlike every Commodore made previously.
Cars Guide reports that the decision to import Commodores
and not retire the brand – as Ford will do with its Falcon once it ends local
manufacturing in 2016 – is a divisive one among diehard fans.