Henkel Australia launches mobile ‘Centre of Excellence’ training program

The mobile ‘Centre of Excellence’ facility aims to deliver informative and interactive training sessions at distributors’ sites.

In March, Henkel is launching an exciting new pilot training program in Australia, called the ‘Centre of Excellence’ for its Loctite products.

Aimed at providing face-to-face product education to all distributors in both metropolitan and regional areas, the program will be delivered through a state-of-the-art mobile engineering solutions facility. The mobile facility can accommodate up to eight people, and allows training sessions to be conducted in air-conditioned comfort at the distributors’ locations.  

A trainer will take the Loctite mobile facility to various locations around Victoria and South Australia.  The ‘Centre of Excellence’ training sessions last a couple of hours and are interactive group programs that include product demonstrations, videos and tips about industry best practices. With this program in place, the trainer can then also promptly share customers’ feedback on services and products with the head office during the visits.  

John Ellis, National Sales Manager, General Industry Adhesives (Maintenance, Repair and Overhaul), Henkel Australia, explains that the new mobile facility provides an excellent opportunity for Henkel to communicate personally with re-sellers in regional areas, which have been difficult to reach in the past.

“This new mobile ‘Centre of Excellence’ program will be piloted in Victoria and South Australia. It’s an exciting opportunity for us to improve the relationship with distributors at all levels as well as important markets, such as plumbing, mechanical and body repairs. If successful, the program has the potential to be rolled out nationally across the next 12 months,” John says.

Besides taking Henkel’s customer service to the next level, the attractive façade of the mobile facility helps to spread the awareness of the Loctite brand.

For more information, contact LOCTITE Distribution Support on 03 9724 6411 or email loctite.enquiries@henkel.com.