Manufacturers are investing more in sustainability despite believing this is not yet an issue for shoppers, according to a recent survey.
Food and grocery expert IGD revealed that 85 per cent of manufacturers world-wide were moving to increase their sustainability even though just over two-fifths feel the issue is not yet high enough on the shopper agenda.
However three-quarters of suppliers think sustainability will play a greater role in trade relationships with retailers in the near future, prompting the spike in investments.
“Our recent consumer research has shown that shoppers are already concerned about the environmental impact of products and continue to seek value for their values,” Joanne Denney-Finch Chief Executive of IGD said.
“However, manufacturers are looking further to the future, increasing investment in sustainable solutions and anticipating that shopper interest in green products is still in its formative stages. It is set to be a major feature in the marketplace in the coming new decade.”