Get behind ‘our Aussie logo’

The
Australian Made Campaign is calling on consumers to get behind ‘our Aussie
logo’ – the green-and-gold kangaroo that certifies products and produce as
genuinely Australian Made or Australian Grown, in a national campaign launching
today.

The
Australian Made, Australian Grown logo is the country’s only registered
country-of-origin certification trade mark across the full range of Australian
products and produce.

“Every
individual can make a difference, through their purchase decisions and
conversations,” Australian Made Campaign Chief Executive, Ian Harrison said.

“The
logo exists for the benefit of the whole community. It’s about helping families
make informed product choices; supporting the people who make and grow genuine
Aussie products; and reinvesting back into the local economy. That translates
into jobs, career opportunities and better social outcomes – issues everyday
Australians are passionate about.”

The
campaign combines outdoor advertising in cities across the country with a
‘social good’ campaign encouraging people to show their support for our Aussie
farmers and manufacturers.

Consumers
are encouraged to spread the word about buying locally made and grown goods to
family and friends using the #ouraussielogo hashtag on their preferred social
media platforms.

To
find out more about the Australian Made, Australian Grown logo, the products
that carry it, or the people behind them, visit www.ouraussielogo.com.au.

To join the conversation on
social media, visit:

www.twitter.com/australianmade

www.facebook.com/australianmadeaustraliangrownlogo

www.instagram.com/australianmadecampaign