Frosty Boy secures another Chinese QSR deal

Frosty Boy has just secured a deal with a major Chinese QSR (quick service restaurant) chain and continues to expand its exports to Asia.

The Courier Mail reports that the Yatala, Queensland-based dairy dessert maker, which is celebrating its 40th anniversary this year, is already a supplier to some of the biggest chains operating in China.

CEO Dirk Pretorius, who joined the company in 2001, has overseen the company’s shift from supplying an almost completely domestic market to one with a focus on Asia. Exports now make up roughly three quarters of revenue.

Key to the success has been an emphasis on customising for each individual market.

 “In China, you may have to change the vanilla ice cream because they do not like it as creamy as we do in Australia,” Pretorius told The Courier Mail.

“In India, you cannot make it sweet enough.”

China became the world’s biggest market for ice cream in 2014, overtaking the United States.

To read a Manufacturers’ Monthly interview from last year with Pretorius about the company’s Asian export successes, click here.