Frosty Boy Australia growth leads to sales and marketing expansion

2015 has been a big year for Frosty Boy Australia (Frosty Boy), with sales well on target for
double digit growth for this financial year. With this growth, Felipe Demartini has recently
been appointed to the position of General Manager Sales and Marketing to support the
Queensland-based manufacturer’s international targets in 2016.

Previously serving as the National Sales and Marketing Manager of Frosty Boy, Mr Demartini’s role now covers the company’s domestic and international markets, an area which is proving to be crucial in Frosty Boy’s business growth.

Mr Demartini’s background includes working as a marketing manager in the FMCG industry within the competitive Brazilian market. This experience equipped him with the necessary skills and knowledge to work with Frosty Boy’s current customers from 48 countries across the world.

Frosty Boy CEO Dirk Pretorius said he was incredibly proud of Mr Demartini’s achievement,
and that his determination and tenacity had earned him the promotion.

“When Felipe joined Frosty Boy in 2012 as our marketing coordinator I knew that he would
go far. Felipe has worked incredibly hard to earn his new position with the company.”

Since being at Frosty Boy Mr Demartini has helped grow sales by 25% in the domestic
market. He has also successfully led the development of Frosty Boy’s premium beverage
line ‘The Art of Blend’, launched in September 2014.

Mr Demartini is excited to be at the forefront of Frosty Boy’s sales and marketing effort and
is eager to develop long-term strategies in order to drive growth. The focus for next year will
be to grow business in Greater China and India.