element14 sets up technical centers in India and China

Element14, formerly Farnell, has rolled-out specialist technical support services and technical microsites to extend its presence in Asia Pacific.

The establishment of the Global Technology Centres in India and China will see the electronic component distributor supply technical knowledge and solutions for engineers of those regions.

The technical teams at the Global Technology Centres have created up to three gigabytes of data for each product, including those stocked in element14’s 130,000-strong Asia Pacific inventory.

In addition they have developed a comprehensive portfolio of vertical market solutions for alternative energy, transportation, lighting, wireless, instrumentation and measurement.

How it works

The technical content and engineering resources developed are uploaded onto element14’s network of global online websites, providing a crucial database of information and valuable technical support that customers can readily access and utilise.

Design tools and specialised design resources such as application notes and development kits which are necessary tools for the conceptualisation and evaluation stages of the design cycle, can be easily accessed online. These factors help electronics design engineers to significantly accelerate their design cycles and reduce time-to-market.

All Specialist Technical Support team members are certified in their respective disciplines and have extensive training from leading vendors and manufacturers.

These members are well-versed in key technological domains such as embedded design, test and measurement, power, analogue technology, passive components, optoelectronics and electromechanical devices.

Regular training is conducted to  ensure that element14’s panel of specialists have the most current and comprehensive knowledge base to provide accurate and relevant answers to customers, enabling them to resolve any challenges more efficiently.

Customers are able to contact the support team through various new channels such as the 24-hour web-based ‘’Live Chat’ services, telephone and email, allowing the customers to establish a direct connection with specialists from different fields at anytime. This enables customers to get personalised technical support that can help evaluate and provide the most effective solutions to resolve any challenges more efficiently.

“As technology continues to evolve and become more specialised in each sector, engineers across Asia Pacific require more in-depth and vertical-specific intelligence,” said element14Asia Pacific regional director for business development, Umasankar Pingali.

“Both the Global Technology Centres and the Specialist Technical Support solution will serve as an integral part of our business strategy to elevate the quality of the expertise we offer as well as to expand the scope and accessibility of our technical assistance.

“These unique service propositions will enhance productivity and enable the innovation of product ideas through knowledge and consultation to help design engineers create innovative, best-in-class designs.”

The Group’s global online Community portal can be acces by clicking here.