Don’t let your product recall turn in to a crisis: workshop

Product recalls have affected most manufacturers at some point or another, so GS1 and the RQA Product Risk Institute have developed a workshop to help businesses avoid executing a “poorly-managed recall”.

Recalling a faulty or potentially-dangerous product is a problem, but companies that don’t manage the recall appropriately can turn the situation in to a crisis, said GS1 general manager – business development, Marcel Sieira.

“Product recalls are not a question of ‘if’, but ‘when’. Poorly managed incidences and recalls can quickly become a crisis, the consequences of which can be devastating to a company, potentially impacting its reputation, operations and financial performance,” said Sieira.

The workshop, called ‘Effective Recall Management’, will be held on 19 April in Melbourne, and 30 May in Sydney.

The half-day course will reportedly provide businesses with the practical skills, plans and processes to manage a recall situation and prevent it from escalating into a crisis.

The session is designed to teach participants strategies for recall management, and provide tools to facilitate the process.

One of these tools is GS1 Recallnet, a new online recall communication tool from GS1.

“In our experience, companies that go through a recall for the first time are surprised by its intensity,” said the RQA Product Risk Institute managing director, Steve Hather.

“Even if they get the mechanics of the recall right, they struggle with managing key stakeholders and communicating effectively. They wish they had a plan that provided more effective guidance, rather than having to find out where the gaps are in the middle of a recall.”

The workshop is designed for businesses of all sizes, and is said to be suitable for anyone who has a role in managing recall situations, including quality and technical managers, corporate affairs managers, consumer contact managers and staff, risk managers, sales and key account executives, marketing managers and operations managers.

GS1 Australia is an independent supply chain organisation with 16,000 members across 22 industries.

The RQA Product Risk Institute claims to be the Asia Pacific’s only specialist product recall and crisis management training company.

Registrations are now open for the Effective Recall Management workshops. 

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