DMG/Mori Seiki restructures organisation to better suit locals

With the aim of strengthening its presence in Australia DMG/Mori Seiki Australia is now restructuring its service and dealer organisation.

German machine tool builder GILDEMEISTER AG commenced joint sales and services with the Japanese machine tool manufacturer Mori Seiki Co Ltd in Australia on 1 March 2010. The joint company DMG/Mori Seiki Australia is a now market leader in Australia, and plans to increase its market share to 50%.

The decision to form a new sales structure in Australia facilitates further strengthened customer relations and service. With the combined strength of two leading global machine tool builders, DMG/Mori Seiki offers solutions for 95% of all metalcutting applications.

“Today, we have the strongest product program in the metalworking world,” says DMG/Mori Seiki Australia President Stefan Weiwadel.

“Combined with our new sales structure, we are now creating the conditions to further strengthen positions in Australia and the entire region, maintaining the highest service level and product support for our customers.”

As part of this strategy, DMG/Mori Seiki is implementing the following restructuring:

The three (formerly Mori Seiki) independent dealers Qumac Engineering Services , QLD, HS CNC Machines, VIC, and Harris Machine Tools in WA are fully integrated into the DMG/Mori Seiki Australia sales team, and will offer both companies’ products, machines and service

The existing (formerly DMG) direct sales structure with its currently seven Area Sales Managers have responsibility in the area of sales, technical support and service for DMG and Mori Seiki products

“We are one company,” Mr Weiwadel emphasises. “As such, we are working as a team, and our three dealer companies are part of this team. Customers can choose which sales channel they prefer, direct or indirect through our dealer network. We are currently conducting extensive training for all sales and service staff on DMG and Mori Seiki products.”

Image: Mr Weiwadel.