DMG/Mori Seiki Australia claims market leadership in 2012

Machine tool company DMG/Mori Seiki Australia is raising its number of service staff members by 30%, to support a 50% market growth strategy in 2012.

[Image, right: National product/agent manager Paul Mcdermott explains the advantages of DMG/Mori Seiki’s recently introduced new ECOLINE series.] 

The Melbourne-based company announced the news at an annual customer event in Melbourne, where it showcase its new showroom, decked-out with the company’s latest CNC machining centres. 

Over 60 new and existing customers attended the event, from 34 different companies.

The open-house was co-hosted by partner company SECO TOOLS Australia, which showcased its latest milling products designed to increase productivity.

“Machines and technology to enhance shops’ efficiency are still high on the agenda,” said DMG/Mori Seiki national product/agent manager, Paul Mcdermott. 

“With the recent increasing demand for low costs, high quality and short delivery times for parts machining, it is important to reduce total running costs by reducing setup times and machining in one clamping.”

One machine displayed at the event that ticks these boxes was the DMU 50 eco, an entry-level unit which is being marketed for customers who are considering replacing their vertical machining centre with a 5-axis machine to meet higher demand. 

“We recommend this machine for even those who are unfamiliar with 5-axis machines because its machining ability and accuracy are as good as those of a vertical machining centre,” Mcdermott said.

DMG/Mori Seiki’s ECOLINE series was also on display; the entry-level machines were reportedly well-received by the local market when they were introduced in May last year.

The ECOLINE launch supports the company’s plan to raise it market share by 50% by the end of 2012.

According to DMG/Mori Seiki president Stefan Weiwadel, the company is already well on its way to achieving this goal.

“We increased our total order intake by 23% compared to last year, which means we are well on track to become the market leader in Australia and New Zealand,” he said. 

To support this growth, the machine tool provider will increase its sales service staff by 30%, to strengthen its national service team, and will also run a “one-by-one backup service in all states,” Weiwadel said.

“Additionally, every service engineer receives intensive cross-training on DMG and Mori Seiki products to ensure the best service for our customers.”

This year, DMG/Mori Seiki will offer tailor-made free training for its customers to replace smaller spare parts themselves, and will also make sure that ‘wear and tear parts’ are always in stock so it can guarantee a service response time of 24 hours.