Diageo and Caskstrength Creative use 3D printing to promote new whisky release

Caskstrength Creative and global drinks giant Diageo have partnered to release a new Scotch whiskey, using 3D printing as part of their marketing effort.

The whisky, titled simply 3D, is fourth instalment of Caskstrength’s alphabetically-sequenced series of whiskies, following its Arran, BenRiach and Cutty Sark releases. The current blend is 56.4 per cent alcohol by volume.

“We were intrigued by the innovative and creative concept driving this product and its inventive marketing activation and were readily persuaded to support it on a one-off basis, as another demonstration of the vibrancy and appeal of Scotch whisky,” The Spirits Business reports Nick Morgan, Diageo’s head of whisky outreach as saying.

Just Drinks reports that the 3D release, available in the UK through Master of Malt for 49.99 pounds a bottle, is a blend of Dailuaine, Dalwhinnie and Dufftown single malt scotches. The label features a design that can be viewed with 3D glasses, as well as a QR code for a 3D printer file for a container.

“We feel that the 3D label and downloadable packaging demonstrate just how innovative Scotch whisky can be,” said Joel Harrison, a co-founder at Caskstrength.

Image: http://www.thespiritsbusiness.com