Darrell Lea to release limited edition Australia Day products

Darrell Lea will mark Australia Day with green-and-gold versions of two of its best-known products and a world record attempt.

The company will be offering limited edition takes on their Soft Eating Licorice and Rocklea Road products, featuring apple and pineapple pieces and lime and banana-flavoured marshmallow respectively.

To celebrate being Australian owned and Australian made, this Australia Day we wanted to do something special – so we created ‘green and gold’ liquorice and Rocky Road, available in Woolworths,” said marketing manager Nicole Waters.

“Australians have been enjoying Soft Eating Liquorice and Rocky Road for more than 50 years – but this year we’ve taken firm favourites and given them a fresh twist.”

On January 24, the company will also make a Guinness World Record attempt, hoping to create a rocky road slab measuring 5.5 by 2 metres.

“A few months ago, the future of Darrell Lea wasn’t certain, but thanks to the overwhelming support of Australians, Darrell Lea is back for good,” said Waters.

Darrell Lea was placed in administration last July, but has since been rescued by the Quinn family, best known for their VIP Petfoods business.

To read more about the revitalised confectioner, see Manufacturers’ Monthly’s feature on DL's Kogarah factory from last October.

 

Image: Darrell Lea website