Cruze production, 400 jobs to finish up at Holden Elizabeth later this year

It has been confirmed that Holden will cease local manufacture of Cruze vehicles in October, with around 400 jobs to also go as a result.

News Corp and others report on the Friday afternoon announcement to workers at the Elizabeth, South Australia factory. It’ll be the first model discontinued at the site as it winds down production, which will end completely late-next year.

The Elizabeth site produces about 240 vehicles daily, with about a third of these Cruzes.

"I want to acknowledge first and foremost the impact the end of local manufacturing has on people, and their families, across the country and throughout the industry," the ABC reports Mark Berhard, managing director and chairman of Holden, as saying.

"As I've said since the first day I took up this role last year, my most important job is to support our people and I want to reaffirm that commitment to helping them where we can.

The Motor Report notes that around 125,000 Cruze vehicles will have been made in Australia when production ends. Sedans and hatches have been produced locally for over five years.

Sales of Cruze fell 18 per cent last year to 15,222 cars.

Hours after the announcement was made, it was revealed that a last-ditch bid to save the Elizabeth factory had fallen through, with Belgian Punch Corporation owner Guido Dumarey and Holden announcing that “a viable business model was not possible for this case.”