Cooking up excitement for Australian Made Week

Adam Liaw

Photo credit: Australian Made.

Australian cook and television presenter Adam Liaw has urged consumers to buy locally manufactured products ahead of Australian Made Week in early June.

Taking place 6–12 June 2022, the week highlights the makers and growers that are boosting the local economy, particularly in a post-pandemic climate where locally sourced product is more important than ever.

The new ambassador said that buying Australian Made comes with a feel-good factor as you’re making socially, economically, and environmentally responsible purchasing decisions with far-reaching benefits.

“We are absolutely spoilt for choice in Australia as we have the best products in the world, manufactured and grown to the highest standards right here in our own backyard,” Liaw said.

“COVID reminded all of us that we need to think and buy local ­­– and move away from reliance on imported goods – if we’re going to have manufacturing self-sufficiency and reliable supply chains, ensuring we can obtain products we want, when we want them. As a passionate supporter of local industry, I’m so excited to be part of this campaign. My view is it’s a no-brainer to choose Australian Made when you can. When you do, everyone wins – be it through job creation, consistent supply of consumer goods, or just getting a top-quality product.”

Local manufacturing has returned with a bang post-COVID, and the former Masterchef contestants has implored the general public to cash in on this in a recent television advertisement.

Australian Made Week 2022 follows on from the huge success of last year’s inaugural campaign that prompted more than 70% of Aussies to increase their efforts to prioritise local product purchases. The same Roy Morgan survey found that nearly three-quarters (74%) of participants are concerned about the number of products sold in Australia that are made overseas.

Australian Made Chief Executive, Ben Lazzaro, said Australian Made Week was a great time to draw attention to the benefits of buying local.

“The pandemic has really opened people’s eyes to the dependencies and vulnerabilities of relying on imported goods and how we can all play our part in making small changes that have a huge impact on our quality of life and our economy,” Lazzaro said.

“Manufacturing is an essential part of our economy. Every Australian Made product purchased is directly supporting a sector of almost one million people from a hugely diverse range of backgrounds, education and skillset.”

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