China: Country of origin needs to be an important focus

The Australian Made Campaign has welcomed the Government’s
moves to expand Australia’s access to the burgeoning Chinese market.

“A China-Australia Free Trade Agreement makes real sense
when you look at the scale of the Chinese market and its growth trajectory,”
said Ian Harrison, Chief Executive of the not-for-profit Australian Made
Campaign.

“While some industries will gain more and some will always
miss out in any of these types of deals, manufacturers of premium quality
Australian products, and of course our food producers, should enjoy significant
benefits, just as our resource industries have in recent years.”

The Australian Made Campaign is encouraging current and
prospective exporters to China to aggressively leverage country-of-origin
branding in their marketing and sales strategies.

“Australia has a great reputation as a supplier of high
quality, healthy, safe products and produce. This can often lead to a premium
price in the marketplace for genuine Aussie products, and that is why
country-of-origin branding is so important,” Mr Harrison said.

“The Australian Made, Australian Grown logo has been helping
sell Aussie products in export markets for nearly three decades, particularly
Asian markets.

Furthermore, it is a registered certification trade mark in
China, and this gives vital protection, under Chinese law, for goods authorised
to carry the symbol.”

The Australian Made Campaign recently licensed ‘Australia
Made Shop Pty Ltd’ to use the green-and-gold kangaroo as branding for a chain
of stores across China that sell only genuine Aussie products, all of which
must be certified to carry the Australian Made, Australian Grown (AMAG) logo.

“This initiative will provide a significant
channel to the Chinese market for many Australian manufacturers and producers,
building on the benefits of the China-Australia Free Trade Agreement,” Mr
Harrison said.

Image: http://www.australianmade.com.au/