Cadbury finally falls to Kraft

UK chocolate manufacturer, Cadbury, has finally fallen this week (Tuesday) to US giant Kraft after its board accepted an offer worth around $US19bn, after a long and bitter battle.

UK chocolate manufacturer, Cadbury, has finally fallen this week (Tuesday) to US giant Kraft after its board accepted an offer worth around $US19bn, after a long and bitter battle.

The combined new company, Cadbury-Kraft, will provide large cost savings and create a global market leader, with annual sales totaling more than $US100m.

Uniting Kraft and Oreo cookies and Ritz crackers with Cadbury and its Trident gum and Dairy Milk chocolates has created a true global food giant, with more than $US50 billion in revenue.

The takeover will end more than 180 years of history for the colourful maker of Dairy Milk chocolate bars and Trident chewing gum.

Cadbury, the world’s second-biggest confectionery company behind Mars, also produces other chocolate bar brands Crunchie, Fudge, Flake and Wispa.

Kraft, the world’s second-biggest snacks group after Nestle, makes numerous other well-known products including Dairylea cheese, Milka and Toblerone chocolate.

News of the takeover marks the end of months of hostilities over the control of Cadbury, which began life as a small grocer’s shop in Birmingham, central England, in 1824.

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