Bosch Australia, Supercheap Auto to open city workshops

Bosch Australia has partnered with Supercheap Auto – Australasia’s largest specialist retailer in automotive parts, accessories and fitment solutions.

An agreement will see the two companies establish full-service auto workshops – initially in Sydney – and will offer independent fast-fit services using Bosch parts and equipment.

The first AutoCrew – Powered by Supercheap Auto pilot workshop is planned to open in Western Sydney in early 2018, and will offer drivers a full automotive service powered by Bosch’s superior diagnostic and workshops technology.

Bosch will also provide diagnostic and service training for the workshops. This will be supported by Supercheap Auto’s reputation for service excellence and quality, reliable automotive products, extensive market knowledge, and customer insights.

“In past years, we have seen strong growth across our fitment and solutions offering, and see a clear trend towards customers expecting more when it comes to servicing their cars,” said Supercheap Auto’s managing director Chris Wilesmith.

“The diagnostic and digital components of cars today demand technology solutions often not commonly available in your average workshop – and at the same time, customers feel there should be a better solution than having to change their own wiper blades and that should come at a fair price.

“We are excited to have signed this agreement with Bosch, which is the natural extension of our existing fitment services and will enable us to provide customers an end-to-end solution across all their servicing needs.”

According to data from IBISWorld, the ‘Do-It-For-Me (DIFM)’ market in Australia is fast growing, with a total present value of around $24 billion, while the servicing and parts market remains highly fragmented.

With newer cars increasingly built with more durable parts along with electronic systems to improve reliability, basic servicing will continue to grow as the major segment contributor to the overall servicing market.

At the same time, the industry is predicted to become more focused on technology over the next five years in response to these trends.

“We are pleased to be working with Supercheap Auto in what is a logical extension of our ongoing relationship formed over many years’ collaboration,” said Bosch Australia president Gavin Smith.

“Bosch is proud to be Supercheap Auto’s technology, equipment and technical partner in this exciting new venture.”