Bega/Blackmores baby formula JV launches first products

A Blackmores and Bega Cheese joint venture has launched the first of their infant nutrition products.

The first three products, launched on Saturday, would go to Australian pharmacies, with 20 per cent of initial output to be distributed through established Asian retailers, reports The Australian Financial Review.

"Our initial focus is supplying Australian pharmacies so mums have quality advice from a trusted healthcare professional," Christine Holgate, CEO of Blackmores, said in a statement.

The joint venture was only announced in October. Bega’s chairman, Barry Irvin, said factors such as raw material supply, quality control and infrastructure issues would usually mean delivery of product would take a year, praising the teams of Blackmores and Bega in the launch.

Trade minister Andrew Robb said the expanding Asian middle class was becoming ever more health conscious.

“When you combine this with their preference for our clean, green, quality products, the collaboration between these two iconic Australian brands certainly creates enormous opportunity well into the future," he said in a statement.

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