Aussie growers and manufacturers using RANGEme can now
incorporate the Australian Made, Australian Grown logo on their product
The move aims to help give Aussie growers and manufacturers
with Australian Made certification a competitive edge when pitching their
products and produce to retail buyers.
RANGEme is an online platform used by retail buyers within
the grocery, pharmacy, convenience and health food channels to source new
products for their stores.
“Many retailers now have procurement policies that require a
significant percentage of products sourced to be locally made or grown, so the
ability to quickly and easily communicate that products have been produced
locally will give Aussie businesses a great advantage,” Australian Made
Campaign Chief Executive, Ian Harrison said.
“The standards products must meet in order to be eligible to
use the country-of-origin certification trade mark are more stringent than the
rules for making a country-of-origin claim in writing, so this initiative will
help set Aussie growers and manufacturers apart from the rest.”
“Both organisations are committed to the success of
Australian suppliers in the retail landscape. We are delighted to be working
with Australian Made to showcase Australian produced products to leading
buyers.” Said Carly Shamgar, RANGEme, Sales & Marketing Director.
Yesterday, The Australian Made Campaign urged the Australian Government not to get distracted by the USA’s country-of-origin regime.