Australian consumers want locally-made products


Research from Roy Morgan has revealed that more than two thirds of Australians (69.8 per cent) would give preference to buying genuine Australian-made products.

This feature proved particularly important for consumers looking to purchase furniture, beds and home furnishings (67 per cent).

“It comes as no surprise that consumers are increasingly demanding authentic, premium-quality products that originate from our clean, green environment and are made to demanding Australian standards,” said Australian Made Campaign Chief Executive, Ian Harrison.

“It makes absolute sense for businesses that produce products locally, to leverage consumer preference for Aussie products. And the best way for business to tell consumers that their products are genuinely Aussie is by branding them with the Australian Made logo.

“The famous green and gold kangaroo logo has long been the quickest and easiest way for consumers here and overseas, to identify genuine Australian products. It’s instantly recognised, it’s trusted and it works. So if it’s Australian made, say it.”

The Australian Made Campaign is encouraging Australian manufacturers to make sure their products are branded with the well-known Australian Made logo.


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