The federal government is supporting Australian manufacturers by allocating funds to organisations such as the Australia Made Campaign, which pushes for Aussie products to be recognised internationally.
The commitment will see Australia Made receive up to $5 million to promote the Australian Made, Australian Grown (AMAG) logo in key export markets, as well as establishing trade mark registrations in the United Kingdom, European Union and Canada.
The announcement details the establishment of a Manufacturing Modernisation Fund aimed at assisting manufacturers access new technologies to expand and thrive into the future.
Australia Made chief executive Ben Lazzaro said it’s encouraging to see this level of commitment to Australian manufacturers.
“It’s important that we foster a manufacturing environment that encourages and assists manufacturers to innovate and build on their success, as well as providing pathways to new markets.
“The end result being a healthy manufacturing sector, job creation and better access to markets,” he said.
Lazzaro said the Australia Made logo has a proven 33-year track record in making the “Australian connection” here and overseas.
“It makes real sense to enhance its effectiveness as export markets continue to open up for Aussie manufacturers,” said Lazzaro.
While much work has been done in extending the reach of the logo domestically and into Asia, with the government’s support, Australia Made will be able to further strengthen Australia’s reputation for high-quality, clean, green products further afield, he explained.
The logo is currently used by nearly three thousand businesses across thousands of products sold all over the world.
It is also a central element of the government’s recently introduced food labelling laws in Australia; it will therefore be featured on the labels of thousands of food products exported from Australia (in addition to the thousands of non-food Australian exports).
It is also a registered trade mark in USA, China, South Korea, Singapore and India, with legal proceedings having commenced to register it in 7 other Asian countries – Hong Kong, Indonesia, Japan, Malaysia, Taiwan, Thailand and Vietnam.