AUSPACK adds new dimension to the events experience

AUSPACK exhibition.

AUSPACK, Australia’s leading packaging show, has teamed up with augmented reality (AR) firm Omniverse Foster Packaging to deliver an original, AR, direct marketing experience.

The AR platform is a printed cartonboard box, which will be mailed out to visitors to AUSPACK. AUSPACK visitors should then download the AUSPACK app from GooglePlay or the Apple App Store and use it so scan different parts of the box for ‘infotainment’ experiences.

The box’s ‘infotainment’ experiences include animated artwork of a processing and packaging plant, combined with an AUSPACK customised video.

AUSPACK event executive Anne-Marie Mina said that the AR experience shows what AUSPACK has to offer.

“It’s a physical-to-virtual promotion, taking potential visitors ‘beyond the box’ into an immersive experience,” Mina said.

“We’re excited to bring this exclusive experience to our audience, to demonstrate how AR can transform packaging into a dynamic marketing tool.”

Show organiser Exhibitions & Trade Fairs (ETF) will also implement AR on the show floor in the form of interactive AR signage.

AUSPACK 2017 will take place from 7-10 March at the Sydney Showground, Sydney Olympic Park. Visit

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