Luxury car brand Aston Martin is standardising its global sports car development process using Siemens PLM’s NX software for integrated computer-aided design, manufacturing and engineering analysis (CAD/CAM/CAE).
Aston Martin will also be implementing Siemens PLM’s Teamcenter software to manage its product and process knowledge.
This company-wide commitment will reportedly enable Aston Martin to drive productivity improvements, common processes and enhanced global collaboration for product design and development.
According to Siemens PLM, the growing sophistication of design and development has forced numerous automotive original equipment manufacturers (OEMs) to evaluate the systems currently in place to ensure they are using best-in-class technology.
Aston Martin began its extensive and ongoing competitive PLM technology evaluation two years ago. The decision to migrate from its current technology to NX and Teamcenter is reportedly critical to its mission of continuing to produce some of the world’s greatest sports cars.
“The automobile industry is undergoing enormous transformation both in terms of technology and business operations. The increasing complexity of vehicles and changing economic conditions are forcing automakers to re-evaluate their existing PLM applications to align with the best available in the market,” said Sanjeev Pal, PLM analyst at IDC Corp.
“Luxury automotive manufacturers like Aston Martin must make their product decisions earlier and more efficiently in today’s marketplace. We are pleased that our technology has been selected for the advanced product planning through detailed engineering processes which are critical to increased productivity,” said Chuck Grindstaff, president and chief technology officer, Siemens PLM Software.
“It’s truly a must for OEM’s to be able to manage increased sophistication across all systems in a car to ensure quality while reducing time to market.”
Aston Martin’s decision to adopt Siemens PLM Software’s technology as the corporate-wide PLM standard highlights the importance of an open PLM environment to enhance innovation and manage increased sophistication.
It also demonstrates the scalability of Siemens PLM Software solutions to match the diverse deployment requirements of the full spectrum of automotive OEMs.