These days it’s pretty rare to find mass produced equipment with such attention to detail, and it’s even rarer to get an inside look at the way it’s produced.
But in this video Bloomberg TV does just that, providing a rare insight into the manufacturing world of camera giant Leica.
Leica are well known for the accuracy of their cameras and lenses, which can cost thousands of dollars for the basic setup and tens of thousands for advanced models.
In this video you can get a feeling for why this manufacturing process is so expensive.
On top of the complexity of the parts, these hand-assembled, hand-tested products take their time moving off the factory floor.
And once they’re out the door, this video shows the simple secret behind Leica’s impressive eight-fold boost in operating profit over the last two years.