Adidas previews “Futurecraft 3D” printed shoes [VIDEO]

Adidas has previewed its plans to for a bespoke, 3D printed athletic shoe service in 2016.

In a statement from the German athletic equipment maker that was light on details, Adidas said it would, through an open source partnership with software and service company Materialise, be offering bespoke, additively manufactured midsoles.

The goal of “Futurecraft 3D” was to have customers run briefly on a treadmill at a participating store, with performance data used to create individualised products.

Eric Liedtke, an executive board member in charge of global brands, pitched the concept in terms of performance rather than as an aesthetic statement.

“Futurecraft 3D is a prototype and a statement of intent,” he said in a press release.

“Our 3D printed midsole not only allows us to make a great running shoe, but also to use performance data to drive truly bespoke experiences, meeting the needs of any athlete.”

The company presented few details. 3ders reports that a very limited run would be available in the northern summer next year.


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