Hasbro and 3D Systems have announced a venture to create a “play experience” for children using 3D printers.
The Wall Street Journal and others report that the announcement, made on Friday, will
see toys “powered” by 3DS’s technology. The company was founded by Chuck Hull, credited
as the inventor of stereolithography. It also produces machines that use selective
laser sintering and fused deposition modelling.
Reichental, 3D System’s CEO and President, said the partnership with Hasbro –
whose brands include Playskool, Parker Brothers and Tonka – will “jointly define, shape and lead the entire digital play space, powered by 3D printing.”
follows 3DS’s announcement last month that it would collaborate with Hershey Co
on 3D printed chocolate.
that nothing has been disclosed yet by 3DS or Hasbro about exactly what will be
offered (or what this might cost) through the partnership, only that “innovative play printers and platforms”
will be developed and commercialised “later this year”.