Pacific Beverages has officially opened its state-of-the art, highly-sustainable, $120 million Bluetongue Brewery on the Central Coast of New South Wales.
Created for quality and flexibility, and anticipated to grow twice the size within two years, the brewery will utilise its state-of-the-art brewing technology to enable the production of a variety of beer styles ranging from traditional European lagers to modern American and Australian beer styles, with a particular focus on the draught beer market.
Pacific Beverages chairman and group managing director of Coca-Cola Amatil, Terry Davis, said, “Today we have delivered on our promise to deliver meaningful innovation to the Australian premium packaged and draught beer markets. This state-of-the-art Bluetongue Brewery, which has been built at a cost of $120 million, has enabled us to work closely with our key customers to begin developing new exciting draught beers, and many of them have joined us today to show their support and belief in our brands.
“Our considerable investment in this new Brewery is just part of the $1.4 billion that CCA has invested over the last decade locally in Australia in infrastructure; plant and equipment, as well as the latest water and energy saving technologies to enhance the efficiency and sustainability of our food and beverage operations.
“CCA, as one of the few remaining Australian food and beverage manufacturers investing at this level, acknowledges the strong support we received from the NSW Government for our Brewery. However, it is of increasing concern that without future government assistance for crucial items like research and development, accelerated depreciation for high-tech equipment and infrastructure, as well as incentives for sustainability measures to lower the water and carbon footprints of manufacturing and distribution businesses like ours, the $100 billion beverage and food manufacturing sector, the largest in the country, may find it increasingly difficult to grow and prosper.”.
Since being established four years ago, Pacific Beverages has cornered approximately 10% of the Australian premium beer market.
Pacific Beverages chief executive officer, Peter McLoughlin, said, “We know that Australian consumers have a passion for draught and we intend to innovate in this segment — in fact we’re unveiling a new product at the Brewery today. The brewery has been specifically engineered for taste, quality and flexibility and we want to cater for changing consumer demands. Our partnership with SABMiller gives us access to some of the world’s finest beer brands and brewing technology to deliver on this intent.
“The consultative process with our customers demonstrates the faith we have in their understanding of Australian consumers. After all, they are the ones in closest contact with our consumers and can help us understand their changing needs and set us apart from our competitors.”
In addition to its state-of-the-art brewing technology, the Bluetongue Brewery has created one of the most environmentally-sustainable breweries in the world.
“Our sustainable initiatives have focused on six key areas namely water and energy consumption, product packaging usage, waste generation, atmospheric emissions and considered land use. We will be utilising approximately 2.2 litres of water to produce one litre of finished beer, which is significantly below the international average of between four and five litres. Our customers can be assured that not only are they getting brewery fresh tasting beer, but that it is also brewed in an environmentally friendly facility,” said McLoughlin.
The Bluetongue Brand also revealed a new look for its Premium Range: Bluetongue Premium Lager and Premium Light. The refreshed packaging features a triple hop logo, emphasising the ‘great taste’ of the beer resulting from its unique triple hopped process. This combination delivers the perfect balance of flavour, aroma and clean finish. The new packaging will be available into market from mid December 2010.